crystal reports ean 13

crystal reports ean 13

crystal report ean 13 formula

pdf browser file how to tab, pdf c# file how to os, pdf c# convert ghostscript image, pdf asp.net c# how to print, pdf c# extract fast show,

crystal reports code 39 barcode, crystal reports ean 13, crystal reports pdf 417, crystal reports upc-a, qr code generator crystal reports free, crystal reports pdf 417, crystal reports 2d barcode font, barcode crystal reports, crystal reports barcode font, crystal reports gs1-128, code 39 barcode font crystal reports, crystal reports barcode font, crystal reports upc-a, crystal reports gs1-128, native barcode generator for crystal reports

crystal report ean 13,
crystal report ean 13 formula,
crystal report ean 13 formula,
crystal reports ean 13,
crystal reports ean 13,
crystal reports ean 13,
crystal report barcode ean 13,
crystal report ean 13,
crystal report ean 13 formula,
crystal report ean 13 font,
crystal report ean 13 font,
crystal report barcode ean 13,
crystal report ean 13 font,
crystal report ean 13,
crystal report ean 13,
crystal report ean 13 font,
crystal reports ean 13,
crystal reports ean 13,
crystal reports ean 13,
crystal report ean 13,
crystal report ean 13 font,
crystal report ean 13 formula,
crystal report ean 13 font,
crystal report ean 13 font,
crystal report ean 13 formula,
crystal report ean 13,
crystal report ean 13 formula,
crystal reports ean 13,
crystal reports ean 13,
crystal report ean 13,
crystal report ean 13 font,
crystal report barcode ean 13,
crystal report barcode ean 13,
crystal report ean 13 font,
crystal report ean 13 formula,
crystal report ean 13 formula,
crystal report ean 13 formula,
crystal report ean 13 font,
crystal report ean 13,
crystal report ean 13 font,
crystal report barcode ean 13,
crystal report ean 13,
crystal reports ean 13,
crystal report ean 13 font,
crystal report ean 13 font,
crystal report ean 13,
crystal report barcode ean 13,
crystal report ean 13,
crystal report ean 13 font,
crystal report ean 13 formula,

crystal report ean 13,
crystal reports ean 13,
crystal report ean 13 formula,
crystal reports ean 13,
crystal reports ean 13,
crystal report ean 13 font,
crystal report ean 13 formula,
crystal report barcode ean 13,
crystal report ean 13 font,
crystal report ean 13 formula,
crystal report ean 13,
crystal reports ean 13,
crystal report ean 13,
crystal report barcode ean 13,
crystal report ean 13 font,
crystal report barcode ean 13,
crystal report ean 13 font,
crystal report ean 13 font,
crystal report ean 13 font,

As stated earlier, lifetime value is a forward-looking concept. We don t care about the past. What we want to know is, how much pro t will we make from this customer in the future The number of years is important, of course. If you knew that Arthur Hughes would be a customer for the next 40 years, whereas Bill Anderson would be a customer for only 5 years, you might treat Arthur Hughes and Bill Anderson differently, and perhaps treat Arthur Hughes better. But you cannot know that. Neither Arthur nor Bill knows it either. What you can know is that Arthur Hughes is a member of a segment that has a retention rate of 60 percent. You know his lifetime value after 3 or 4 years based on his Figure 4-1

atr; atr;

current rate of spending, the number of products that he owns, and the retention rate of his segment. There is something else that you can predict, however. You can look at all the additional products that you can sell to Arthur Hughes and estimate the increase in his lifetime value that would occur if you were to sell him each of several possible products. You can also predict the likelihood of his buying each of these products, based on the response rate of members of his segment when they are offered the products. You can draw up a table for each customer like that in Table 4-13. The most pro table product you could sell this customer would be product B, with a potential LTV of $1200. But the product he would be most likely to buy would be product C, with a potential LTV of only $300. Potential value is computed by multiplying the 3-year LTV by the probability of the customer s buying each product. Putting both together, it looks as if the next best product for Arthur Hughes right now is product C. If you can sell him that, then go for product E, which has the next highest total value to your company. Banks do this analysis today. The next best product is put into every customer s database record. Bank employees are asked to look at these records when they are communicating with customers so that they can discuss the next best product. This is using a lifetime value table to increase bank pro ts.

stpprice = max (Highestthi. 2, cb), entryprice + mwtp * atr); break; case 2: case 3: case 4: limprice = entryprice ptlim l atr;

Fiber, 51, 121 Fish consumption, 29, 54, 55, 59, 141, 187 95 Flavonoids, 4 5, 22, 24 25, 40, 47, 94 Flaxseed oil, 54 Flofa, K., 95 Folic acid, 51, 80. See also B vitamins Folkers, Dr., 105 Food allergies, 148 Food and Nutrition Information Center, 214 Food pyramids, 70, 73 Foundation for Advancements in Science and Education, 214 Free radicals, vii, 12 14 sources of, 14 Fresh AlternativesTM, 218 Frozen food, 149 Fructo-oliogosaccarides (FOS), 118 Fruit fly experiments, 35 Fruit granola, 154 Fruits, 10, 41 44, 49 50, 141, 149. See also Diet; specific types dried, 149

Thus far, we have discussed the lifetime value of customers only. We have not discussed prospects. Of course, prospects have a potential lifetime value. How to go about determining this is covered in 13, Finding Loyal Customers. Table 4-13 Next Best Product

stpprice = entryprice + nmletp f atr;

Possible Product A B C D E Probability of Buying 45% 5% 85% 35% 20% 3-Year LTV $ 400 $1200 $ 300 $ 200 $1000 Potential Value $180 $ 60 $255 $ 70 $200

break; default: nrerror("mvalid I ts.exitshortlimit('C', ts.exitshortstop('D', 1 else (

modeltype");

One of the most powerful uses of LTV is internal to the company Every marketing organization in every corporation has to come up before a inty-eyed chief nancial of cer every year to get a budget for its next year s activities Before LTV analysis, this was not a very easy sell Advertising can point to the colorful TV ads that it produces Sales can point to the number of customers that were signed up last year and the number that are projected to be signed up in the year to come What can marketing point to Here is where LTV comes into its own.

limprice); stpprice);

In the Asian automobile case, the database marketing manager can come to the CFO and say, I can bring in $56 million more pro ts during the next 9 years if I can have a budget for a welcome kit and a series of strategic customer communications When asked to prove this statement, the marketer can trot out the projections shown in Table 4-7 and back them up with detailed tables like the ones shown in this chapter Assuming that the presentation goes well, the CFO will retain these charts and refer to them in future budget sessions She is likely to ask, What was your actual repurchase rate What were your actual marketing costs The great thing about LTV is that these numbers are all actual projections that can be audited by PricewaterhouseCoopers or Deloitte & Touche.

Gamma oryzanol, 115 Gamma tocopherol, 123, 124 Gamma tocotrienol, 115 Garlic, 57, 100, 117, 118 roasted garlic and red lentil sauce over pasta, 198 99 Genes, vi vii, 3 4 damage from environment, 20 Genetic Alliance, Inc., 214 Genistein, 130 Ginger, 59, 117 Gingko biloba extract, 123 Giovannucci, Dr., 108 Glasgow, Russ, 134 Glucosamine sulfate, 116, 117 Glucose, 119